NBCUniversal is to expand its One Platform advertising, technology, data and measurement system further into global markets through an alliance with international broadcast and tech partners.The move was announced on Tuesday at the Cannes Lions advertising convention in Cannes, France, where MD and executive VP of global advertising and partnerships Maggy Chan spoke to Variety.International partners include Atresmedia, Bell Media, Seven West Media, Sky Media, Talpa Network, TF1 Group, Tokyo Broadcasting System and Omnicom Media Group.“By bringing together leading local broadcasters and publishers across the world, NBCUniversal seeks to enhance the premium video ecosystem and build the foundation for greater industry advancement and collaboration at an international level, across data and identity, activation and automation, ad innovation, and measurement,” NBCUniversal explained in a statement.https://variety.com/2023/tv/news/nbcuniversal-one-platform-digital-ad-system-1235648879/ (ICE LOS ANGELES)

Fonte notizia: Variety