News dalla rete ITA

3 Luglio 2023

Stati Uniti

THE AD INDUSTRY IS GOING ALL-IN ON AI

“If you were branding this Cannes, it would be the AI Cannes,” Meta ad executive, Nicola Mendelsohn, told me last week. We were sitting in a glass-walled cabana on the French Riviera, steps away from the shimmering blue Mediterranean Sea.The Cannes she was referring to isn’t the one you’ve probably heard of — the film festival — but rather Cannes Lions, a similarly swanky festival celebrating advertising instead of cinema.https://www.vox.com/technology/2023/6/29/23777560/cannes-lions-google-meta-ai-advertising-2023?utm_source=briefing&utm_medium=email&utm_campaign=brands_am&utm_content=062923 (ICE LOS ANGELES)


Fonte notizia: Vox