Thai consumers are prepared to spend higher amounts shopping online, but expect more from their experience, including faster delivery, according to a survey by marketing communications agency Wunderman Thompson. The survey involved 1,014 respondents nationwide, 47% male and 52% female. Roughly 60% of respondents reside in Bangkok, while 40% live in the provinces, with an age range from 16 to over 55. Marketplaces still led in terms of shopping inspiration, but declined in comparison with social media and search engines. Consumers are now searching for information on brand websites almost as much as on social media channels. The groups most comfortable spending more than 30,000 baht on a product online are younger millennials aged 25-34 and Gen X aged 45-54. Shopee and other marketplaces still provide the best online shopping experience, especially in terms of price and ease in finding products, noted the survey. (ICE BANGKOK)

Fonte notizia: Bangkok Post