Warner Bros. Discovery Inc. is planning to add live programming from CNN to the Max streaming service later this year, according to people familiar with the matter, betting that news can help attract subscribers.CNN’s owner has already decided to add live news to the service outside the US, said the people, who asked not to be identified discussing nonpublic information. Putting news on Max in the US could be complicated. Pay-TV providers like Comcast Corp. and DirecTV typically pay for the right to offer cable channels to their subscribers and are sensitive about efforts by media companies to offer the same programming online.https://www.bloomberg.com/news/articles/2023-06-28/warner-bros-discovery-plans-live-cnn-programming-on-max-service?utm_source=briefing&utm_medium=email&utm_campaign=brands_am&utm_content=062923 (ICE LOS ANGELES)

Fonte notizia: Bloomberg