Tata Group firm Titan plans to open 18 new international stores of its jewellery brand Tanishq, primarily in the Gulf region, taking the total count to 25 by the end of this fiscal. Despite the operational complexities of opening stores in unfamiliar territories, the company plans to "aggressively expand" in FY24 across GCC (Gulf Cooperation Council) region and the US market, given the evident consumer demand for Tanishq brand jewellery, said the latest annual report from Titan Company Ltd."The company aspires to further strengthen its international presence to 25 international stores by the end of FY 2023-24, with growth primarily being driven by additions in the GCC region," said Titan.Tanishq, which increased the number of international Tanishq stores from 2 to 7 in FY23, has received a 'positive response' in global markets and now plans to expand its presence further, it added."Tanishq aims to become the preferred jeweller in the NRI/ PIO markets by leveraging the pride that Indians across the world take in their cultural heritage," it said.In addition, its international websites - tanishq.ae and tanishq.com, which went live in FY23, are performing well.Besides jewellery, the Tata group firm also opened its first international store of Titan Eye+ in Dubai last year and has plans to add more. It had a positive response from both Indian and international customers for its eye wear business."The division will add more stores in the coming year establishing the Titan Eye+ first in the GCC region and then across the world," it said.

Fonte notizia: The Economic Times