According to TAT Governor Yuthasak Supasorn, 74% of tourism revenues in 2024 or 2.29 trillion baht will come from 40.58 million foreign visitors, while Thai tourists will contribute around 805.6 billion baht from about 160.3 million domestic trips. He went on to say that 2024 will be the starting point for building resilience in Thailand’s tourism industry in a “polycrisis” era shaped by the global economic recession, high competition in the tourism market and flight routes that have yet to be fully restored to pre-Covid levels. “As Thailand is recovering (from the pandemic), other countries are doing the same thing, making the competition in the tourism market even fiercer,” he said. “We will need to establish a new tourism ecosystem that maintains a balance between economic value and sustainability to ensure continued revenue growth for the years to come.” He added that the TAT will also use the ZEST strategy – Zero in on sustainability; Expressive and meaningful tourism; Superior quality of service and standards; and Transformation by using IT to modernise tourism facilities. (ICE BANGKOK)

Fonte notizia: The Nation