News dalla rete ITA

20 Luglio 2023

Stati Uniti

NETFLIX TOPS SUBSCRIBER GROWTH PROJECTIONS WITH NEARLY 5.9 MILLION NEW Q2 SUBS

Netflix July 19 reported a global gain of nearly 5.9 million new subscribers, to finish the second quarter (ended June 30) with more than 238 million subs worldwide. The result, which is twice industry estimates, marks a turnaround from last year when Netflix reported a net loss of 1 million subs worldwide.Netflix added 1.17 million subs in North America; 2.43 million subs in Europe and the Middle East; 1.22 million subs in Latin America, and 1 million subs in Asia Pacific.Earlier today, Netflix announced it was stopping its basic ad-free subscription plan for new and returning subscribers. Existing subs on the plan can continue accessing service unless they cancel service. All new subs are being directed either to the lower-priced ad-supported tier, or the standard and premium options, priced at $15.49 and $19.99, respectively.The SVOD pioneer said it has now launched paid sharing in more than 100-plus countries, representing more than 80% of its revenue base. Revenue in each region is now higher than pre-launch, with sign-ups already exceeding cancellations, according to the streamer. Netflix is rolling out paid sharing to most of the remaining countries.“Now that we’ve launched paid sharing broadly, we have increased confidence in our financial outlook,” wrote co-CEOs Ted Sarandos and Greg Peters and CFO Spence Neumann in the shareholder letter. “We expect revenue growth will accelerate in the second half of 2023 as monetization grows from our most recent paid sharing launch and we expand our initiative across nearly all remaining countries plus the continued steady growth in our ad-supported plan.” (ICE LOS ANGELES)


Fonte notizia: mediaplaynews.com