The collaboration will assist Global Sports Ventures (GSV), the operator of Rajadamnern Muay Thai Stadium, in attracting more international Muay Thai fans, who currently account for 70% of the stadium's total visitors, a joint press release said on Thursday. GSV and Grab will jointly promote Muay Thai fights through online and offline media, marketing activities, as well as discounts on tickets. Grab mobility services will be offered to foreign tourists in the second half of this year, with an investment of more than 100 million baht. According to the partnership, foreign users who use GrabCar Premium or GrabSUV services to travel to Rajadamnern Muay Thai Stadium will receive a 30% discount. GSV chief executive officer, Thainchai Phisitwuttinan, believes that collaborating with Grab to promote Muay Thai will undoubtedly increase its popularity because Grab will make Muay Thai more accessible to tourists. (ICE BANGKOK)

Fonte notizia: The Nation