News dalla rete ITA

25 Luglio 2023

Stati Uniti

ITALY: THE PHENOMENON OF CINETURISMO

The study "Film tourism in Italy, the economic value of the phenomenon," conducted by the Italian marketing company JFC Tourism & Management, captures an interesting trend: Italy is one of the most popular countries for movie filming, leading to the rise of 'set-jetting,' or as the Italians call it, 'cineturismo.' This impactful phenomenon greatly benefits territories with stunning filming locations, as they provide services, spaces, facilities, organizations, and a dedicated workforce to support movie productions."Cinema productions, foreign but also Italian, represent an exceptional driving force for communicating the most significant beauties and places of our country," says Massimo Feruzzi, director of the company and head of research. "It generates an economic benefit of 597 million and 440 thousand euros in the areas where filming occurs. Of these, the majority – around 321 million – is the economic value generated by Italian and foreign enthusiasts who choose to stay or visit the locations of the scripts. It is a matter of one million and 344 thousand tourist presence (17.7% foreigners) and 11 million 603 thousandmper day (34.2% foreigners)." (ICE LOS ANGELES)


Fonte notizia: Repubblica + L'agenzia di Viaggi Magazine