AI is in the eye of the storm in LA right now amid the writers’ strike and is also a talking point at the Cannes Film Festival due to the de-aging of Harrison Ford for Indiana Jones And The Dial Of Destiny.We can reveal an interesting development in the Cannes market with news that generative AI firm Flawless, co-founded by filmmaker Scott Mann (Fall), is partnering with U.S. seller and distributor XYZ Films (Run Rabbit Run) and UK producer Tea Shop Productions (47 Meters Down) to acquire rights to foreign-language films, converting them to English for distribution in English-speaking territories.The plan is for Flawless’ TrueSync technology to create lip-synced versions of acquired titles, and XYZ will distribute them. The idea is to offer an alternative to subtitles and out-of-sync dubs. The company will also distribute the original versions alongside.The TrueSync tech was used in recent breakout hit Fall to paper over more than 30 F bombs that impacted the film’s initial rating. The tech helped propel the $3M-budgeted pic to six times that at the box office. The clip below gives an idea of how the tech can be used to seamlessly dub, too.https://deadline.com/2023/05/ai-fall-dubbing-flawless-xyz-tea-shop-buy-movies-cannes-1235373298/ (ICE LOS ANGELES)

Fonte notizia: Deadline