Fresh off the blockbuster success of the Barbie movie, Mattel and Warner Bros. Discovery will be staying in business for years to come.The toy giant has renewed its licensing deal with Warner Bros. Discovery Global Consumer Products, making it the official licensee for toys, dolls, vehicles and games for more than 50 of WBD’s brands and franchises.Among the WBD brands that Mattel produces toys based on are the DC Comics universe and Harry Potter franchise, as well as programs like Ted Lasso, Friends and Seinfeld. Mattel has been a licensing partner to Warner Bros. for some 20 years.“Mattel is incredibly proud of our two-decade long partnership with Warner Bros. to create products for fans featuring their favorite Warner Bros. characters and storylines,” said Nick Karamanos, senior vp of entertainment partnerships at Mattel. “We are thrilled that Mattel is a partner of choice for the largest and most successful entertainment companies in the world, and are excited to continue our partnership with Warner Bros. Discovery as we accelerate our businesses together.”https://www.hollywoodreporter.com/business/business-news/barbie-mattel-new-toy-licensing-deal-warner-bros-discovery-1235544246/ (ICE LOS ANGELES)

Fonte notizia: Hollywood Reporter