“We haven’t announced anything, and it’s probably a bit early to talk about sequels, but obviously, with the success of the film…that would invite more opportunities,” he said on a conference call after the toymaker’s quarterly earnings. “We operate in an industry where everyone is looking for these moments, for these brands, for these cultural events. And they happen, but they don’t happen that often. [So] we expect the brand to continue to grow, we expect to have more opportunities in content — and this in not just film, this is television and other areas.”Kreiz said there’s been a big  shift in Mattel’s “strategy and our DNA” with the huge success of the Warner Bros. film. That is, realizing “that the people who buy our products are not just consumers, they are fans…And once you have an audience, more opportunities open up to engage with your fans in many ways and to create value from that engagement.”Mattel’s other top properties include Hot Wheels and Fisher-Price.Asked about the impact of Hollywood labor action on its entertainment plans, the chief executive said the strikes are “delaying some projects that are in development.” But, he added, “We’d made significant progress before the strike, and expect to continue to make progress after the strike. We are watching the space and will manage according.” He didn’t mentioned specific projects but spme projects it’s working on include a Barney movie, a Polly Pocket movie, a Hot Wheels movie and an American Girl movie.https://deadline.com/2023/07/mattel-earnings-barbie-box-office-1235448838/ (ICE LOS ANGELES)

Fonte notizia: Deadline