News dalla rete ITA

9 Agosto 2023

Stati Uniti

AMAZON MODIFIES AD REVENUE, IMPRESSIONS SHARE POLICY FOR INTERNATIONAL FIRE TV

Amazon will soon require international app developers who offer ad-supported streaming video services available to Fire TV users to opt into their in-house ad publishing service or, where unavailable, offer up a cut of their ad revenue.Starting September 1, Amazon will enforce a new developer policy that requires domestic and foreign streaming services to allocate 30% of their in-country advertising impressions to Amazon. Developers who offer up ad-supported Fire TV apps in the United States and whose apps see 50,000 hours or more usage in a given month will be required to enroll in Amazon Publishing Services (APS). The same applies for ad-supported Fire TV apps developed and distributed outside the United States, except the threshold is lowered to 30,000 hours of use per month.https://www.streamtvinsider.com/video/amazon-modifies-ad-revenue-impressions-share-policy-international-fire-tv-apps?utm_source=briefing&utm_medium=email&utm_campaign=brands_am&utm_content=080123 (ICE LOS ANGELES)


Fonte notizia: StreamTV