TelevisaUnivision has completed its upfront negotiations, seeing gains in pricing and volume in a challenging advertising market, according to sources familiar with the situation.Volume growth was in the high-single digits and linear prices on a cost-per-thousand viewers (CPM) basis rose, closing the gap between Univision and the English-language broadcasters.CEO Wade Davis talked about the strength of TelevisaUnivision’s upfront on the company’s earnings call earlier this month.https://www.nexttv.com/news/televisaunivision-finishes-upfront-with-gains-in-pricing-and-volume (ICE LOS ANGELES)

Fonte notizia: Next TV