September 18, 2023Digital friction in the wine industry: meeting modern consumer expectationsWine Industry AdvisorIs "digital friction" in your team's sales and marketing vocabulary? If not, you may be inadvertently creating pain points for your target audience, especially if you've been focusing on building relationships with digital natives like millennial and Gen Z consumers.Source:  WINE INDUSTRY ADVISORFull Article:  https://wineindustryadvisor.com/2023/09/13/digital-friction-in-the-wine-industry-meeting-modern-consumer-expectations (ICE NEW YORK, NY)

Fonte notizia: WINE INDUSTRY ADVISOR