September 18, 2023Wine industry ponders new marketing strategiesFarm ProgressHow do you make wine more attractive to younger drinkers? Packaging may be one solution. According to Jarod Hernandez of UPM Reflatac, suppliers of global label materials, changing the appearance of the product itself is designed to attract the attention of the Gen Z and Millennial crowd, which has been gravitating toward alternative adult beverages rather than wine.Source:  FARM PROGRESSFull Article:  https://www.farmprogress.com/grapes/wine-industry-ponders-new-marketing-strategies (ICE NEW YORK, NY)

Fonte notizia: FARM PROGRESS