TikTok plans to offer steep holiday discounts in a monthlong campaign that will begin in late October, according to documents reviewed by Bloomberg. The social media app aims to lure inflation-battered shoppers to its new online marketplace, taking the first shot in a price war with established competitors Amazon.com Inc. and Walmart Inc.TikTok, owned by Beijing-based ByteDance Ltd., is hosting training sessions next week with merchants selling on its marketplace. It is offering to subsidize discounts of as much as 50% to entice sellers’ participation in its Black Friday program, which begins Oct. 27 and runs through Nov. 30, according to the documents. A TikTok spokesperson confirmed the plans.https://www.bloomberg.com/news/articles/2023-09-16/tiktok-plans-steep-holiday-discounts-bringing-price-war-with-amazon-walmart?utm_source=briefing&utm_medium=email&utm_campaign=brands_am&utm_content=091823&leadSource=uverify%20wall (ICE LOS ANGELES)

Fonte notizia: Bloomberg