The Czech fashion search engine Glami, established in 2013 and operating on 13 European markets, started its activities in Poland on 1 October 2023, offering ca. 1 million products from more than 500 brands and a dozen stores or so, including eObuwie, Modivo and Answear. One of Glami’s assets is to be its AI technology that automates product categorisation, tagging and search. However, experts agree that it will be challenging for Glami to establish a significant presence on the Polish market as in order to become recognisable among both sellers and buyers, Glami would need a gigantic marketing budget as well as find a way to effectively compete with Allegro. (ICE VARSAVIA)

Fonte notizia: PULS BIZNESU