The Coca-Cola Company commissioned its new Regional Digital Services Center in Istanbul in an opening ceremony attended by the Minister of Industry and Technology, Investment Office President, Coca-Cola İçecek, and The Coca-Cola Company Eurasia and Middle East Operating Unit President.The centre will serve Coca-Cola's 25 country-Eurasia and Middle East operating unit, including Türkiye, marking the first of its kind to become operational among similar units planned to be set up in the company's nine operation groups. The centre will speed up digital capability development and digital transformation, enable fast and automatic access to information on issues such as marketing, strategy, and finance through technology applications, and boost business efficiency through data analysis tools. It will employ 20 people, 13 of whom are Turkish, with women accounting for 60 percent of the entire team.Türkiye has been one of the regional and strategic management hubs of Coca-Cola since 1964. Today, the company invests and provides employment in Türkiye with its 16 brands produced in 11 factories. (ICE İSTANBUL)

Fonte notizia: The Investment Office of the Presidency of the Republic of Türkiye