ADMO Lifestyle Holding (ADMO) has announced the pending acquisition of the Lebanese fine dining brand EmSherif, subject to regulatory approvals. This comes following a 2022 investment from Turmeric Capital which willremain a shareholder after the completion of the transaction. ADMO’s acquisition of Em Sherif fall in line withthe company’s commitment to diversify their luxury, lifestyle, Food & Beverage and entertainment portfolio.Em Sherif which is known for its Lebanese cuisine has a significant standing in Europe and the Middle Eastincluding in the United Arab Emirates, Saudi Arabia, Kuwait, Egypt, Monaco, Qatar and the United Kingdomamong others. The company holds an aggressive expansionist plan with the end goal of opening 68 outlets by2027.  According to the Vice Chairman of ADMO, the aforementioned acquisition does not solely benefit the venture’svision of global expansion and diversification efforts but also emphasizing the company’s efforts to fosterworld-class lifestyle bands with Em Sherif aligning with these aspirations.  It is worth noting that Em Sherif currently operates 21 outlets through local operations within Lebanon and  franchise partnerships. Additionally, the brand launched a prototype called Em Sherif- Deli in January 2022 in  London. The branch received multiple awards and accolades for its commitment to authenticity and excellence  in culinary experience.   In a statement the Chairman of Em Sherif said that this partnership with ADMO is a pivotal moment for the  brand. Through leveraging the strength of scaling luxury Food & Beverages brands considerable growth is expected for the brand. (ICE BEIRUT)

Fonte notizia: Bank Audi, Lebanon Weekly Monitor, 23 - 29 Oct 2023