The value of the alcoholic drinks market is estimated at PLN48.6bn by NielsenIQ, however, consumers can choose from a growing range of non-alcoholic drinks, including beer, wine and even whisky. Now Ambra, a leader in the domestic wine market and the owner of the Cin Cin brand, wants to repeat the success observed in the segment of non-alcoholic beer, which accounted for 6.4% of total beer sales in 2022, compared to barely 1% in 2017, in the wine segment.  (ICE VARSAVIA)

Fonte notizia: Puls Biznesu