The automobile industry is undergoing a major transformation due to the rise of artificial intelligence (AI). Global carmakers like Hyundai, Kia, Mercedes-Benz, General Motors (GM), BMW, and Renault are heavily investing in AI, software, and big data to prioritize software-driven advancements in vehicles. Hyundai and Kia are focusing on AI research centers and acquisitions to bolster their AI expertise, particularly in autonomous driving technology. They emphasize the shift towards software-defined vehicles, where key functions are powered by software. “We want to give more people freedom of movement with the software-driven auto paradigm shift,” said Hyundai Motor Group President Song Chang-hyun during a recent speech at the Hyundai Motor Group (HMG) Development Conference. “Software and AI will display an infinite possibility of growth in the mobility industry.” Meanwhile, other automakers like Mercedes-Benz are partnering with AI companies to enhance infotainment systems and voice control in vehicles. This move towards AI-driven technology aims to revolutionize autonomous driving and improve overall driving experiences. General Motors (GM) is also jumping on the global AI bandwagon by partnering with Google. Both companies have decided to equip GM vehicles with Google Cloud’s conversational chatbot. GM’s in-vehicle concierge, OnStar, is operated by recognition algorithms using Google’s conversational AI ever since 2022. The two companies are advancing their tech ties, so drivers receive rapid responses to typical queries used for such cases as navigation assistance. Additionally, BMW is utilizing AI to optimize manufacturing processes, Renault is emphasizing connectivity systems, and various companies are leveraging generative AI to improve autonomous driving technology through synthetic data. The industry is evolving rapidly, with experts noting that while technological advancements are progressing swiftly, regulatory hurdles and safety concerns remain key challenges for the widespread adoption of fully autonomous vehicles. (ICE SEOUL)

Fonte notizia: THE KOREA TIMES