Streamers are increasingly joining with rivals to offer bundles that help attract and keep subscribers.Apple and Paramount Global have discussed bundling their streaming services at a discount, the latest attempt by rival entertainment giants to team up as they look to make their offerings more affordable and attractive.The companies have talked about offering a combination of Paramount+ and Apple TV+ that would cost less than subscribing to both services separately, according to people familiar with the discussions. The discussions are in their early stages, and it is unclear what shape a bundle could take, they said.https://www.wsj.com/business/media/apple-and-paramount-discuss-bundling-their-streaming-services-226972d1?utm_source=briefing&utm_medium=email&utm_campaign=brands_am&utm_content=120123 (ICE LOS ANGELES)

Fonte notizia: Wall Street Journal