A Memorandum of Understanding (MoU) was signed between the Lebanese fashion designer company EliSaab and the Saudi General Entertainment Authority (GEA).  The MoU was signed between the CEO of GEA and the CEO of Eli Saab with the aim to create a unique event  combining fashion and entertainment. Additionally, as part of the agreement, the house of Eli Saab would  launch a collection for fall 2025 inspired by the spirit of Riyadh Season.It is worth noting that in 2023, Eli Saab opened a new store at Via Riyadh Mall. (ICE BEIRUT)

Fonte notizia: Bank Audi, Lebanon Weekly Monitor, 15 - 21 Jan 2024