Disney is making a significant investment in order to strengthen its connection with young audiences by meeting them where they are—in the thriving gaming sector.The media giant announced a new strategic partnership with Epic Games yesterday that will see the companies develop new games and build a sprawling universe tied to Epic’s popular Fortnite game platform. Disney has also taken a US$1.5-billion equity stake in Epic, underlining what CEO Bob Iger described in a CNBC interview as “probably our biggest foray into the game space ever.” He added that the goal is to entrench Disney’s brands in spaces where key demos like Gen Alpha are spending most of their time.Specific details about the multiyear collaboration are not available yet, but Disney’s Fortnite universe will offer numerous ways for consumers to watch, play, shop and engage with high-profile IPs from Disney, Pixar, Marvel and Star Wars. Fans will also have opportunities to “create their own stories and experiences, [and] express their fandom in a distinctly Disney way,” according to a release.https://kidscreen.com/2024/02/08/disney-acquires-a-us1-5-billion-stake-in-epic-games/?utm_source=newsletter&utm_medium=email&utm_campaign=disney-acquires-a-us1-5-billion-stake-in-epic-games&_u=ZnNiHWma40g%3d (ICE LOS ANGELES)

Fonte notizia: Kidscreen