In 2023, the media and entertainment industry saw a convergence of streaming video, social media, and gaming, forming a more interconnected ecosystem. This shift highlighted the need for companies to develop comprehensive strategies spanning these sectors to thrive amidst continuous industry changes. Studios and video streamers faced challenges in finding profitability amid market disruption and competition not just with each other, but also with social media, user-generated content, and video games, particularly popular among younger demographics. While streaming services invested heavily in content, social media platforms embraced user-generated video content, resembling personalized TV, albeit with uncertain support for content creators. Gaming's influence expanded across the entertainment landscape, underscoring its importance in entertainment strategies and its ability to foster tight-knit communities. Overall, 2023 revealed a cohesive ecosystem where video, social, messaging, and interactive elements are integral parts of engaging audiences. (ICE TORONTO)

Fonte notizia: https://www2.deloitte.com/us/en/pages/technology-media-and-telecommunications/articles/media-and-ent