Indonesian e-commerce is fiercely competitive with Shopee and Tokopedia, primarily controlled by Tiktok. Shoppingee's operator, Sea Limited, had high marketing costs to attract customers, yet its Q4 2023 gross profit was 1.5 billion US dollars, down from 1.7 billion in 2022. After falling 14.3% into the red zone, the company's share price rose 5.6% at the end of the day.Over 2023, Sea Limited's cash position rose to 8.5 billion US dollars, and the business expects Shopee to continue gaining market share. Sea Limited invested in live shopping marketing after Temu aggressively promoted Tiktok Shop, Shein, and PDD Holdings Inc.According to Momentum Works, Shopee, Lazada, Tokopedia, and Tiktok Shop will dominate Southeast Asian e-commerce in 2023. Other market participants include Amazon and Bukalapak. For profit, GoTo, which runs Tokopedia, is reducing marketing subsidies, while Tiktok's arrival is likely to make it Indonesia's e-commerce leader.Due to the industry's regulation and middle-class clientele, Indonesian financial technology startups struggle to monetize lending solutions. Tokopedia-Tiktok's income potential is shown by GoTo's 14.5% yearly Gross Merchandise Value (GMV) increase over the next seven years. Integration of financial technology services with marketplaces, such as installment payment alternatives, could still offer interesting potential because they raise market sales. The demise of BukaCicilan suggests Bukalapak lacks a financial business.Link di fonte: https://www.kompas.id/baca/ekonomi/2024/03/06/adu-kuat-pelaku-e-dagang-indonesia?open_from=Ekonomi_Page (ICE GIACARTA)

Fonte notizia: Kompas, 7 March 2024