At February’s Curve NY, the largest lingerie trade show in North America, over 150 international brands not only in lingerie, but in loungewear, active and swim descended on the Javits Center to present their latest innovations. The show welcomed retail buyers and industry tastemakers with opportunities to create new business, discover upcoming designers, network, attend bra-fitting workshop and enjoy exclusive events.While the stagewear of Beyonce’s Renaissance world tour and Taylor Swift’s Eras tour impacted fashion trends across lingerie, as well as the explosion of the color pink from the movie Barbie, specific trends that were spotted on the exhibition floor included strappy bodysuits, metallic details, bright colors, nude basics for every skin tone, and intricately detailed, hand-made lace pieces. Along with returning favorites like Wacoal, Natori, Chantelle, Elomi, and Gossard, there were 30 new and emerging brands exhibiting at last month’s event including London-based Scarlett Gasque whose founder, Chloé Rogers, told FashionUnited, “Our big markets currently are Switzerland, Las Vegas and the UK but it’s interesting to hear the different responses. We’re just in from showing in Paris which was great but New York is immediately all about orders.”ShapewearAccording to data from market research firm Circana who presented their findings at the fair, customers continue to have a “treat mindset,” with lingerie one of the categories that benefits from this. The 12 billion dollar lingerie industry is experiencing a normalization of demand with December 2023 resembling December 2020, and while 2024 will mostly be about stabilization, experts predict a return to growth for 2025. A shift towards attainable luxury items and away from general apparel which has seen a 58 percent decline last year sees the most successful brands tapping into innovation, with Skims leading the charge. Experts attribute the desirability of the shapewear brand founded by Kim Kardashian, which has experienced double digit growth, to its sophisticated color palette, great silhouette and fit, likening its function to what beauty products do for the face. On the downside, shapewear has a long replenishment cycle. Period panties grew 100 percent last year, representing another area in which innovation and problem solving drove the spending. (ICE NEW YORK)

Fonte notizia: Fashion United