Informa Markets Fashion, now Mmgnet Group, is launching a new parent company to deliver the company’s strategic shift into a year-round fashion market insights resource, in addition to innovating the activities of B2B fashion events like Magic, Coterie and Project in the US. The shift is reflective of the company’s mission to cater for the fashion industry at large and serve as a connection point for the group’s portfolio and their diverse communities.Mmgnet’s new product offerings include trend reporting, industry insights and business resources that provide a steady stream of inspiration-led or analytical content. This output will include programming additional key moments for the wider industry to connect and innovate together throughout the year, alongside a suite of enhanced digital marketing opportunities. Its purpose is to help connect, inform and empower the industry.With its well-established history in American and international fashion markets, Mmgnet Group is tapped into an expansive community from which it both gathers — and shares — data-led knowledge, trends and insights. In 2023 alone, the brand’s events attracted nearly 100,000 retailers, buyers, press, influencers and other industry professionals to attend the brand industry events across the US. Its digital reach and online communities already consists of over 600,000 industry professionals representing fashion retail, brands and design, sourcing and manufacturing, marketing and creative, education and more.Now, BoF sits down with Kelly Helfman and Teodora Nicolae to learn more about Mmgnet Group, its evolved offering and community-led focus moving forward. (ICE NEW YORK)

Fonte notizia: BOF