My Fashion Agent, the producer behind the boutique concept trade show La Plage Miami, has announced the launch of its first-ever edition in Los Angeles. La Plage Los Angeles, is scheduled to take place October 2024, following the third edition in Miami, set to return from May 31 to June 3, 2024, during Swim Week. La Plage Miami is known for its unique blend of European premium brands and exclusive beachwear collections. Hosted in the iconic South Beach area of Miami, the trade show will coincide with the kickoff of the SS25 season, attracting major brand shows, and buyers and press from around the globe.The founder of My Fashion Agent, Marc Merklen and his team offer tailor-made support for each exhibitor, including a personalized sales campaigns with cabin models, a presentation with adapted merchandising, as well as promotion via social media. The expansion to Los Angeles, will draw on this in-depth expertise in the swim industry, expanding its activities and European brand offering to retailers from the West Coast. Buyers and press can expect to discover a selection of beach towels, hats, jewelry and kaftans, resort wear and beachwear.  (ICE NEW YORK)

Fonte notizia: Fashion Network