American clothing giant Gap is partnering with London-based skate/streetwear label Palace to release a pretty big heritage-based collection of adult and kids’ apparel.Launching 22 March, the collection aims to highlight “self-expression, individuality, and community” through pieces “inspired by ’90s-style, skate culture, and a love for San Francisco". The partnership, which also marks Palace’s entry into the kidswear segment, comes with a promotional campaign featuring both skate legends and next-generation stars.The 55-piece Palace x Gap collection, which interestingly “remixes and merges each brand’s logo into one”, includes a Varsity Jacket, Oxford shirts, Pullover Windbreaker, Logo Rugby Shirt, Track Suits, Board Shorts, Cargo Pants, T-shirts, and Logo Hoodies, plus accessories. The collection also includes three exclusive Logo Skate Decks and a limited-edition Jeremy Duck Plush Toy.The accompanying campaign, photographed by Jim Goldberg and directed by Will Robson-Scott, “sits at the intersection of music, fashion, and culture reminiscent of the VHS-style aesthetic for which Palace has become known”. A 90-second film follows a day in the life of young skaters as they explore iconic San Francisco landmarks. During their journey, the kids skate at Pier 7 with legends Karl Watson, Elissa Steamer, and Tommy Guerrero, and Palace skaters Kanin Garner, Jamal Smith, Heitor Da Silva, and Jahmir Brown. The film also features former Spice Girl and singer/songwriter Melanie C and nine-year-old professional skateboarder Anna Shea.  Palace founder Lev Tanju said that the collaboration “made sense because a lot of us grew up skating in Gap gear in the 1990s. [The brand] is so cool to us: clean, preppy, and all about the good American things like everyone being welcome.“Gap put out so much iconic content in the era before it was called content and it’s been a real privilege for us to play in that space with them. And doing our first ever kids' collection with Gap — who make the best kids’ clothes — is really special for us.” (ICE NEW YORK)

Fonte notizia: Fashion Network