Sri Lanka crossed the 200,000 tourist arrival mark for four consecutive months from December 2023, through March 2024, affirming good times are back for the once hard-hit industry that almost came to a standstill. Although the monthly tourist arrival rates have almost doubled from what was witnessed in 2023, the monthly arrival targets have not been met as yet this year, both in the upper-case scenario and lower-case scenario. In the month of January, the lower-case scenario target was missed by 7 percent, whereas the uppercase-scenario target was missed by 14 percent. Nevertheless, the tourism sector is improving, which is auguring well for businesses servicing the industry.Taking the lead as the largest tourist traffic generator is India, accounting for 15 percent of the total tourist arrivals. The Russian Federation ranks as the second largest source market for Sri Lanka, bringing in 13 percent of the total tourist arrivals. In third place is the United Kingdom, accounting for 10 percent of the total arrivals. The other key markets include Germany, China, France, Australia and the United States. (ICE NEW DELHI)

Fonte notizia: The Daily Mirror