The plant-based protein industry is focused on improving the price, taste and texture of its products as it weathers a period of consumer wariness brought on by the rising cost of living. That’s according to industry experts, including Bill Greuel, CEO of Protein Industries Canada, a not-for-profit that receives funding from Innovation, Science and Economic Development Canada to invest in plant-based food and ingredient manufacturing. There’s a lot of work being done in Canada to improve things like the meltability of plant-based cheese and the texture of plant-based meat, said Greuel in an interview at Plant Forward in Toronto, a conference focused on the plant-based food sector. “Canada’s making great strides,” Greuel said, calling price, taste and texture the “Holy Trinity of consumer needs.” (continue in article) (ICE TORONTO)

Fonte notizia: https://www.foodincanada.com/food-trends/plant-based-sector-focused-on-better-price-taste-and-textur