Higher food prices are changing shopper behaviour at the grocery store, with produce being no exception. Most grocers surveyed (62% compared to 47% last year), said shoppers are buying more discounted items or items on promotion, and 46% versus 35% in 2023 said shoppers are switching to less expensive produce. Nearly one-quarter of grocers this year said consumers are buying less produce overall. According to The Power of Produce Report 2024 released in March by U.S.-based The Food Industry Association (FMI), three-quarters of consumers believe fresh produce costs more despite below-average inflation. Price, ripeness and appearance are the biggest drivers in produce sales, with health benefits earning a six-point lead above nutrient content. (continue in article) (ICE TORONTO)

Fonte notizia: https://canadiangrocer.com/canadian-grocers-2024-produce-operations-survey-pain-points-and-opportuni