May 7, 2024Young people appreciate and buy wine, but they are looking for a more recreational than cultural approachFrom cultural to recreational, will this be the path that wineries will have to take to gain new wine lovers? It is a well known fact that one of the great challenges for the world of wine, both for the present and for the future, is aimed at conquering new generations of consumers.Source:  WINE NEWSFull Article:  https://winenews.it/en/young-people-appreciate-and-buy-wine-but-they-are-looking-for-a-more-recreational-than-cultural-approach_524979/ (ICE NEW YORK)

Fonte notizia: WINE NEWS