Adobe has said Adobe Experience Platform-based applications will be available to enterprise customers via an India data centre later in the year. This will deliver on local data residency requirements and improve performance through lower latency. The data centre will allow Indian enterprises to access Adobe Experience Platform-based applications, including Adobe Real-Time Customer Data Platform, Adobe Journey Optimizer, and Adobe Customer Journey Analytics, enabling real-time personalised customer experiences at scale. Generative AI is driving a foundational shift in the relationship between brands and their customers in India, marking this as the era for businesses to drive profitable growth, while delivering new digital experiences,” said Prativa Mohapatra, Vice-President & Managing Director, Adobe India. (ICE NEW DELHI)

Fonte notizia: Business Line