Estrid, founded by Amanda Westerbom, Ben Eliass, and Alan Aygun, has been awarded this year's SvD Affärsbragd 2024, captivating close to a thousand young entrepreneurs with their innovative approach, SvD writes. The trio's razor company has not only challenged American giants but has also deeply connected with customers, earning them the SvD Affärsbragd 2024 award. The Prime Minister Ulf Kristersson (M) praised the trio's accomplishment, while HRH Prince Daniel emphasised the importance of entrepreneurship. Björn Jansson of Carnegie highlighted Estrid's role as a strong and positive role model in the corporate world. The jury, led by Louise Andrén Meiton, praised Estrid challenging the traditional industry through innovation and a modern approach, echoing sentiments shared by experts such as Andra Farhad, Björn Jeffery, Sven Törnkvist, Sophia Bendz, and Alexander Husebye. Lisa Irenius also commended the company's creativity and ability to redefine a traditional product category, with Björn Jansson concluding that Estrid was a worthy winner, exemplifying the criteria for the award. (ICE STOCCOLMA)

Fonte notizia: Mundus News Sweden, 29 May 2024