The popularity of private label products in discount stores such as Lidl, Biedronka and Aldi is growing among Polish consumers. A key reason for this is the attractiveness of the price of these products, which usually cost less than their branded equivalents. With the rising cost of living, price is becoming a decisive factor for many Poles. Discounters offer numerous promotions and discounts on their own brands, further increasing their price competitiveness. (ICE VARSAVIA)

Fonte notizia: forsal.pl