Buon Appetito! Look out for an array of quality Italian food ingredients in your local supermarket The talk of the town lately seemed to focus on the change in consumption habits in the aftermath of the epidemic, with locals flocking across the border for some better value-for-money purchases and enjoyment. This has prompted leading Italian food and grocery distributor, Lorence & Co. (Lorence) to ramp up their resources and innovative efforts, in the hope of injecting new life in Hong Kong’s F&B industry. Lorence, one of the leading importers of Italian groceries in Hong Kong, is on a mission to ignite the city’s catering scene with a delectable dose of la dolce vita. The company boasts a mouthwatering portfolio of over 50 esteemed Italian food brands, and it has recently kicked its efforts into high gear to bring quality and affordability to the city’s discerning diners. In a bold move to foster culinary excellence and cultural exchange, Lorence recently hosted a high-profile product launch event that had Hong Kong’s gastronomic elite buzzing with anticipation. The gathering was a veritable feast for the senses, featuring collaborative creations by Italian manufacturers and renowned chefs that showcased a tantalizing array of Sino-Italian fusion dishes. Key decision-makers from Hong Kong’s most prestigious eateries, star-rated hotels, catering groups, and supermarkets were all in attendance, eager to forge new partnerships and exchange culinary ideas. The ultimate goal is to consolidate Hong Kong’s reputation as the ‘Culinary Capital of the World’. At the event, Lorence rolled out the red carpet for representatives from 9 of Italy’s iconic gourmet brands. From high-quality cooking oils by Olitalia to the handmade pasta by Rustichella d’Abruzzo, not to mention canned delicacies by Ciao; Italian beer by Kbirr; cheese brand by Sori; Italian balsamic vinegar by Giuseppe Cremonini; premium truffles by La Rustichella; 100% Italian wheat pasta by Armando; and quality agricultural products by Masiello. The real showstopper, however, was the parade of innovative creations that had the attendees’ taste buds dancing with delight. Italian culinary experts dazzled the crowd with dishes that pushed the boundaries of fusion cuisine, like an exquisite ‘bingtang hulu’ infused with the rich, syrupy goodness of balsamic vinegar, and a mind-blowing black truffle ice cream that had everyone clamoring for seconds. But the event was about more than just gastronomic fireworks. Lorence also hosted a series of workshops and master classes that delved deep into the origins and characteristics of these celebrated Italian products. Participants engaged in hands-on experiences, from a balsamic vinegar masterclass led by the enigmatic brand - Giuseppe Cremonini, to an exploration of premium cooking oils that left even the most seasoned chefs in awe. Today, Lorence’s curated selection of Italian delicacies is available across Hong Kong supermarkets, ensuring accessibility for culinary aficionados citywide. These retail suppliers include Wellcome, PARKnSHOP, MARKET PLACE, Fusion, TASTE, Great, YATA, AEON, U-Select, UNY, APITA, Wing On Department Stores (Sheung Wan), HKTVmall, and Primo Mart, among other major supermarkets. https://www.thestandard.com.hk/section-news/section/4/264110/Buon-Appetito!-Look-out-for-an-array-of-quality-Italian-food-ingredients-in-your-local-supermarket (ICE HONG KONG)

Fonte notizia: The Standard