August 13, 2024Roughly 40% of shoppers are “click-and-mortar” consumers, meaning they either use devices while shopping or order goods online and pick them up at retailers. Additionally, 25% are now digitally assisted in-store shoppers, opting to use connected technologies to improve their brick-and-mortar experience, reported PYMNTS.Source:  PYMNTSFull Article:  https://www.pymnts.com/news/retail/2024/how-consumers-shop-five-insights-from-pymnts-intelligence-reports/ (ICE NEW YORK)

Fonte notizia: PYMNTS