The Plastic Pollution Coalition has filed a lawsuit against Danone Waters of America, LLC, maker of evian bottled water in the United States, for false and deceptive marketing in violation of the District of Columbia’s Consumer Protection Procedures Act (CPPA).Danone Waters of America promotes evian as “sustainable,” “natural,” and “healthy”. The Coalition claims these products contain health-harming microplastics and plastic chemical bisphenol-A (BPA), and create plastic pollution.An independent laboratory evaluation revealed both microplastics and bisphenol-A (BPA) in evian “natural” bottled water products. Over the past several years, scientists have detected the presence of tiny plastic particles throughout the human body, and have found their presence linked to fertility issues, heart attack, neurodegenerative disorders, stroke, other serious health problems, and even death. BPA and other bisphenols, which are added to plastics to increase their rigidity, are known to disrupt the human endocrine (hormone) systems, and have been identified as among the most concerning of the more than 16,000 chemicals that are added to plastics.The Coalition’s lawsuit alleges that Danone Waters of America perpetuates misleading industry narratives around plastic recycling by advertising its evian products as “100% recyclable” and including “Made from 100% Recycled Plastic” on product packaging. However, plastic is not designed to be recycled, and most plastic items, including plastic bottles, that are collected for recycling are never actually recycled. Instead, plastics collected for recycling are most often sent to landfills or incinerators, or are shipped overseas, perpetuating plastic production and its resultant plastic pollution, and environmental injustices.Danone Waters of America is a subsidiary of French multinational food corporation Danone. According to its evian consumer-facing website, Danone began importing evian Products from France into the United States and Canada in 1978, and the evian brand is now sold in more than 140 countries. In 2023 Danone was the #2 seller in packaged waters worldwide, and its evian bottled water was the corporation’s #2 selling bottled water, after its Aqua brand according to its annual report. (ICE TORONTO)

Fonte notizia: https://wasterecyclingmag.ca/