Global denim brand Wrangler has unveiled Bespoke, a new jeans line that’s developed by women for women and inspired by a focus on finding the perfect fit.Introducing new fit technology, Bespoke is designed to fit and flatter every body shape using fabric that has superior stretch and shape retention. The waistband features a four-piece contour waistband to avoid waistline gaps, and an exclusive yoke-over-body construction with angled back pockets to highlight curves. Available in three cuts—bootcut, skinny, and flare—the collection retails for $69.99 and size range is from 25 through 34.Sourcing Journal caught up with Kontoor’s vice president of global marketing Holly Wheeler and Wrangler’s vice president of global design Vivian Rivetti to learn more about Bespoke and plans for the future. The Wrangler brand is owned by Kontoor Brands. (ICE NEW YORK)

Fonte notizia: SJ