The Jordanian chain of French Carrefour, which Majid Al Futtaim Group holds the branding rights for the Middle East and North Africa, is set to rebrand as "Hyper Max." Sources have revealed that sales at Carrefour stores in Jordan have plummeted by over 75% due to boycott campaigns, ever since the Zionist aggression on the Gaza Strip began on October 7, 2023. Carrefour's decision to rebrand was anticipated as the chain faced mounting losses from the boycott initiated by Jordanians, who have responded unusually strongly to boycott calls, as per the sources. (ICE AMMAN)

Fonte notizia: jo24