In Wuzhen, Zhejiang, the Cun Games or Village E-games have brought esports culture to rural China, with Tencent's Game for Peace leading the charge. This initiative not only integrates virtual gaming with rural life but also aims to revitalize the countryside. The tournament has attracted a diverse range of participants and serves as a platform for rural players to dream bigger. The gaming industry's growth has been significant, with Q3 2024 revenues hitting $12.66 billion, an 8.95% increase year-on-year. The Cun Games are more than a tournament; they are a strategy to connect rural areas with the gaming industry, boost local economies, and challenge stereotypes about rural disconnection from modernity. The initiative is seen as a bridge between rural and urban China, fostering ambition and innovation in rural communities. (ICE PECHINO)

Fonte notizia: China Daily