The latest survey conducted by YouGov Shopper Intelligence shows that in 2024 consumers in Poland spent PLN244bn on FMCG shopping, which marks an increase by more than 8 percent on the preceding year. The survey also shows that a whopping 43 percent of this amount was spent in discount stores, which have come to dominate the Polish retail market, followed by local supermarkets with 14 percent and small-format chain stores with 8 percent. Commenting on the matter, Szymon Mordasiewicz, Managing Director at YouGov Shopper Intelligence, has noted that currently consumer sentiment and propensity to spend are closely related to short-term changes in inflation. (ICE VARSAVIA)

Fonte notizia: RZECZPOSPOLITA