FILMART 2025 opens Mon with Ne Zha 2 team sharing AI insights The 29th edition of Hong Kong International Film and Television Market (FILMART) will kick off on Monday (Mar 17), with a special focus on the application of Artificial Intelligence (AI) in the global film industry. Organized by the Hong Kong Trade Development Council, the four-day event will bring together more than 760 exhibitors from 34 economies, featuring over 30 regional pavilions. The fair will debut an AI Hub pilot project, showcasing AI applications across pre-production, visual effects, and sound design, highlighting the transformative impact of this technology on film and television production processes. Running concurrently with FILMART, EntertainmentPulse will convene global entertainment industry leaders to explore topics cross-border co-production, ASEAN entertainment markets, the Asian animation industry, and streaming content trends. It is highlighted that the production team behind the Chinese animated blockbuster Ne Zha 2 will share insights on AI-powered special effects production and examine the potential of AI technology across creative and production domains. Additionally, the “Producers Connect” program will feature sharing sessions and business matching activities, providing global producers with a platform for networking, financing, learning, and career advancement within the industry. https://www.thestandard.com.hk/breaking-news/section/4/230041/FILMART-2025-opens-Mon-with-Ne-Zha-2-team-sharing-AI-insights (ICE HONG KONG)

Fonte notizia: The Standard