The homegrown perfume industry has expanded its market share in Indonesia, as domestic consumers flock to emerging locally produced brands. The Jakarta Post on March 20, adding that the local product she chose had its unique scent and long-lasting fragrance. Fragrances are expected to contribute 32.4 percent of the Indonesian online retail personal care market in 2025, a figure that is projected to increase to 37.2 percent by the end of 2029. The value of the local fragrance e-commerce market is estimated at $1 billion this year and it is expected to almost double to $1.89 billion by the end of 2029. Many newcomers have entered the country’s fragrance market by introducing products on social media before selling them on e-commerce or consignment where consumers can purchase them offline. Citra Afifa, marketing specialist at homegrown brand The Body Tale, said the company has focused on selling products through bazaars and e-commerce with the help of social media as its primary marketing tools since the brand first launched in 2023. The brand could gain up to Rp 1 billion in monthly sales from e-commerce alone, while revenue from consignments varied depending on the scale of the event.Source : https://www.thejakartapost.com/business/2025/04/05/local-perfume-industry-thrives-as-brands-spread-their-fragrance.html (ICE GIACARTA)

Fonte notizia: The Jakarta Post, 05/04/2025