May 12, 2025Starbucks is capitalizing on European-style aperitivo culture by launching an afternoon menu of small plates and drinks. CEO Brian Niccol aims to rekindle the coffee chain’s social ambiance to boost sluggish post-morning sales.Source:  FOOD INSTITUTE FOCUSFull Article:  https://foodinstitute.com/focus/starbucks-bets-on-a-european-aperitivo-menu-will-gen-z-bite/ (ICE NEW YORK)

Fonte notizia: FOOD INSTITUTE FOCUS