Saudi Arabia’s ROSHN Group has officially crossed the $1 billion brand valuation mark, becoming the Kingdom’s most valuable real estate brand, according to the latest rankings by global consultancy Brand Finance. In less than five years since its founding, ROSHN — backed by the Public Investment Fund (PIF) — has not only dominated the local real estate scene but also climbed to become the third most valuable real estate brand in the region and a top 20 brand across all sectors in Saudi Arabia. Brand Finance attributed ROSHN’s rapid ascent to its dynamic rebranding, strategic diversification, and alignment with Saudi Vision 2030. The Group has expanded beyond housing into education, healthcare, entertainment, and sports infrastructure, including the development of two FIFA World Cup 2034 stadiums. “Being crowned Saudi Arabia’s strongest real estate brand in under five years reflects our bold strategy and the growing trust we’ve built,” said Ghada Alrumayan, Group Chief Marketing and Communications Officer at ROSHN. She added that the milestone highlights ROSHN’s expanding footprint and its role in setting new benchmarks across the Kingdom’s evolving real estate market. Brand Finance Chairman & CEO David Haigh praised the Group’s “purpose-led strategy and visionary execution,” stating that ROSHN is reshaping urban living through integrated, sustainable communities that are placing Saudi Arabia on the global real estate map.   For registration as a supplier: https://www.roshn.sa/partnerships (ICE RIYADH)

Fonte notizia: Construction Week