The UAE’s franchise sector now generates over AED100 billion ($27.2 billion) annually, growing at 15% per year, and plays a key role in supporting entrepreneurship and economic diversification. Regionally, the MENA franchise market is valued at $32.7 billion, while globally the industry generates $1.63 trillion and supports over 19 million jobsIn celebration of World Franchise Day, the Emirates Franchise Association hosted a major forum titled “Franchise Unites Us and Innovation Leads Us”, in partnership with the Khalifa Fund and the Abu Dhabi Businesswomen Council. The event aimed to support the expansion of Emirati franchise brands both locally and internationally.Strategic focus on legal, financial, and operational support for franchising.Presentations on successful Emirati brands.A “Franchise Walk” showcasing local and international business models Advisory sessions for prospective franchisees. (ICE DUBAI)

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